What?

Redesigning the Heartland Music website. Modernizing the branding and making the entire experience responsive. This also integrates with the Heartland Music catalogue to allow users to have seamless multi-channel ordering.

Who?

Designed for the classic American music lover to really bring in feelings of the Grand Ole Opry, and American country, folk, and classic rock artists.

How?

Analyzing user behavior and following the shifting trends of our users being more comfortable ordering online, I wanted to create an experience that stood out to those music lovers. Keeping things enjoyable with lots of nods to the music industry, and utilizing a responsive grid with components designed to be flexible across the companies other brands as well.