Revamp Critics’ Choice Video website and brand. Update the UI to be more user friendly, and help give the brand a fresh look.
Critics’ Choice Video is one of the largest sellers of classic movies and TV. The previous website created a lot of pain points for users and was not mobile responsive. Ad space needs to be considered for our business users since they work with a lot of studios that want to promote different titles.
Start from the ground up. Work on revamping the brand with an updated color pallet and then focus on the updated website. The new website needs to be mobile responsive with a focus on the core user who is typically drive to the website from the printed catalogue.